If you're seeing an error message when trying to create a new 301 redirect, here's the most common reasons and their solutions.
| Error message | What does this mean? | How do I fix the error? |
| "Redirect from" has already been taken. | The 'Redirect from' URL is already being redirected. | Try editing or deleting the existing redirect on the URL Redirects page. |
| "Redirect to" can't redirect to another redirect. | Redirects cannot be 'chained'. This means link A cannot be redirected to link B, if B is already being redirected to C. | In this context, trying redirecting link A to link C. |
| Cannot create a redirect for a Shopify system page. | Shopify doesn't allow users to create redirects for certain pages (like checkout or account pages). |
You can't redirect URLs that begin with the following prefixes: /apps, /application, /cart, /carts, /orders, or /services. You can't redirect these specific page URLs: /products, /collections, /collections/all. |
| "Redirect to" can't be the same as "Redirect from". |
A broken link can't be redirected to itself. |
Try changing either the 'Redirect from' or 'Redirect to' URLs. |
| Redirects limit reached. |
Shopify maintains a limit of 100,000 redirects per store. Although any error message may not be displayed Shopify will not process the creation of new redirects after the limit is reached. |
Try deleting some old or unused redirects. |